Head - Growth Marketing at Rapido

Rapido has already found strong product/market fit changing people's lifestyle one city at a time. But the ride has just begun. We are seeking a small group of unbelievably talented people to define and execute a grand vision that makes Rapido indispensable part of people's lives

If you are the misfits ready to fit in Rapido Product team, you will work among star engineers, strategists in a fast-paced, rapidly growing, hybrid technology/operations environment. We are highly customer focused and we truly believe that we can communicate to our customers on a personal level through our product. The role demands great technical depth, principled thinking, well honed product judgment, a stubborn refusal to settle, bold innovation, a high design bar and a mentality of starting with the customers and working backwards. We are searching for purely technical visionary and expert have a technical background, but he/she is also a manager, motivating troupes and playing carefully with the deadlines and his team effort/stress. Obsessed with faster time-to-market and better quality of delivery metrics.

Ready to ride with Rapido

Job Description

We are looking for an experienced candidate to help bolster Rapido's brand presence and attract new users through exciting and innovative marketing campaigns. As a Leader of our growth marketing strategy and campaigns team, you'll have the opportunity to shape and deliver on a strategy that builds value proposition and usage of Rapido among millions of consumers in the nation. We're looking for a all time hustler previously working in consumer facing domain and who is passionate about innovative campaigns to spearhead the strategy, build the team, and execute our end-to-end marketing efforts

The ideal candidate should have a strong ability to think strategically and analytically about business and product opportunities, and a demonstrated track record of consumer marketing leadership. A keen sense of ownership, speedy execution, and scrappiness/hustle is a must.

Responsibilities

- Design the MoM marketing and customer product strategy for Rapido to scale the business

- Define and implement a framework to identify and prioritize strategies and campaigns across the region for both rider and driver marketing

- Lead the central marketing and customer experience teams. Individual City Marketing

- Drive go to market strategy for new Rapido product campaigns

- Be a key marketing leader and devise near and long-term strategies to grow Rapido's key cities across India

- Collaborate with founders to work on company-wide strategic initiatives

- Contribute to building a robust culture at Rapido

- Drive actionable insights to inform product and marketing strategy (e.g. user and competitive research)

- Own and optimize the demand P&L at Rapido

- Position and differentiate Rapido's brand image

Experience Required

Minimum 5 years of experience in Marketing. MBAs from premier colleges preferred. The more relevant experience you have in one or more of Digital Marketing, Offline Marketing, Brand Marketing, Remarketing, Customer Engagement,Performance Marketing, Content Marketing, Growth Hacking, the better.

Those looking to pursue a career similar to this must have excellent communication skills. They also need to be highly professional in their work and work to a good standard. Time management is critical in this job role, so the ability to focus and drive to meet goals, deadlines and manage a demanding workload is key.

It is important for someone looking to become Head of Growth Marketing to have the experience of developing and implementing successful marketing campaigns at low costs while also being able to manage not only budgets but also team and projects.

In this type of job, quality control is paramount so having experience that shows this is imperative. They must be able to develop and implement performance management and quality control to review various processes. A strong entrepreneurial bent. You never hesitate to roll up your sleeves and tackle something hands-on, you persevere when others fall away, you get it done.

Regarding knowledge, they must be able to use management information and technology to improve the quality of marketing campaigns and monitor their performance.

To fulfill a senior job role like this one, you must have evidence of on-going personal and professional development experience in previous job roles. You must also show experience in managing a large team at a more senior level, to demonstrate that you can administer a team effectively.

Most importantly, an unquenchable desire to help Rapido be the fastest growing mode of transport option

Salary Expectations

With this job role, there may also be other competitive benefits with the salary such as performance related bonuses and equity.

Skills

Business Development, Product Marketing, Content Marketing, Digital Marketing, Growth Strategy and Execution, Marketing Management, Growth Hacking, Offline-Marketing

Compensation

₹15L – ₹20L 

To Apply: https://angel.co/rapido-1/jobs/189610-head-growth-marketing?src=rec